BATHING APE (HB)

Founded in the mid-1990s and now a leading force in global fashion, A Bathing Ape, or simply Bape, redefined the height of urban cool for a new generation of Tokyo hipsters. The creation of a young, enigmatic designer simply known as Nigo, Bape has rapidly become one of the most exclusive and sought-after youth brands in Europe and America, spawning collaborations with Pepsi, adidas, M.A.C. Cosmetics and SONY. Employing an unparalleled mix of swagger and elegance, Bape’s commitment to the new, and a dizzying capacity for reinvention has ensured its unique place in contemporary fashion.