MEDIUM IS THE MASSAGE: AN INVENTORY OF EFFECTS (PB)

Marshall McLuhan was the man who predicted the all-pervasive rise of modern mass media and this classic book is a dazzling fusion of his unique insight into technology, advertising and mass-media and Quentin Fiore's bold and inventive graphic design. A classic study of human communication in the twentieth century, it was first published in 1960, blending text, image and photography to illustrate how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. McLuhan's theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.