Trendspotting – Micro-gatherings
Party season is in full swing! And the hottest new venue? Your own kitchen table.
Consumers are reimagining what socialising looks like, turning to home hospitality for a more relaxed, personalised experience. Micro-gatherings are all about a scaled-down, laid-back approach to get-togethers, whether it’s cosy candle-lit dinners, game nights, or coffee mornings. How people are choosing to gather is changing, and this trend presents an opportunity for retailers to inspire customers and elevate these small but special occasions.
Why are micro-gatherings trending?
Consumers are feeling burnt out by high-stress levels and emotional fatigue and want to socialise on their own terms. Financial pressures have also led people to redefine indulgence, creating moments of personal joy from the comfort of their own homes. Your customers want ways to connect with others that feel restorative and low pressure, and they're looking for opportunities to turn ordinary evenings into special occasions. Cherry-picking aspects of restaurant ambience to recreate at home not only saves money, but allows for a slower, more laidback pace.
How is this trend showing up?
Lately, people are swapping big nights out for intentional, home-hosted gatherings that feel truly unique. It’s all about curating an experience for guests, with themed nights, creative dishes, decorations ‘just because’ and thoughtful touches such as table setting, lighting, and scent. Hosts are favouring a relaxed and playful approach that celebrates individual expression and personal joy: mismatched crockery, colourful glassware, clashing patterns and paper garlands are all part of the charm.
Game nights are also making a comeback. The nostalgia of board games or playing cards provides the unplugged entertainment and authentic connection people are seeking. Even better if the games look as good as they play.
Gifting has shifted too. Instead of the go-to bottle of wine, guests might bring a specialty olive oil or rustle up their own dish for a potluck feast!
Will it stick around?
This trend reflects deeper changes in how people value connection and personal enjoyment. It represents a broader lifestyle shift, supported by ongoing interest in wellness, slower living and desire to reduce screen time. This change in consumer mindset means micro-gatherings will continue to be popular. As this approach to hosting remains part of everyday life, products that add personality, convenience and inspiration will continue to find a place in customers' homes.
How can I incorporate it into my ranges?
There's a real opportunity to respond to this trend by adapting your ranges to help shoppers craft joyful occasions at home. As customers look for ways to step up their hosting game, books are an excellent way to spark ideas and inspire sales. Our Party Food Collection is brimming with stylish books that look eye-catching on displays and help customers curate experiential, memorable gatherings. The versatile recipes in Feast are designed to make any occasion feel extra special, and A Table for Friends by Skye McAlpine covers all things fuss-free hosting, from cooking in advance to how to lay the table beautifully.
This trend has broad appeal. No matter who your customers are, there will be a home-entertaining spin that will speak to them.
