Trends shaping 2026

What’s going to resonate with your customers in the year ahead? Keeping a close eye on emerging trends is a big part of what we do here at Bookspeed, so we’ve pulled together the key 2026 trends worth knowing as you introduce your new ranges.

Photo by Brooke Lark on Unsplash

Digital detox

'Doomscrolling' and constant notifications are taking their toll, and creating intentional moments of calm has become a real priority for consumers in 2026. Time in nature, quiet retreats and simple grounding rituals are all part of the shift. People are embracing slow living and screen-free hobbies through hands-on tasks such as making matcha, pickling and fermenting, journaling, and embracing meditative crafts such as knitting and embroidery. This focus on more mindful ways to spend time is set to shape how your customers travel, unwind and shop this year.

Whimsy and romance

Searches for whimsical, mystical travel destinations have surged, and period drama inspired ‘set-jetting’ is on the rise. From regency-style interiors to gothic-romantic fashion, consumers are looking for a dash of storybook magic in life. Pop culture is fuelling this appetite as continued popularity of 'romantasy’, the upcoming release of Bridgerton Season 4 and the new adaptation of Wuthering Heights make heritage-coded, enchanted aesthetics firmly on trend.

Localism and community

Holidaying closer to home and a growing appreciation for the historical and geographical meaning of place signal a desire for authenticity and groundedness. Shoppers are keen to support local makers and are valuing the stories behind what they buy. For many retailers, this is the perfect opportunity to celebrate your surroundings by showcasing locally crafted items and regional products that bring the area to life. Books are an easy way to highlight regional interests and local authors, adding depth and relevance to your range.

Emotional value

Value isn’t just about low prices; consumers are placing more emphasis on authenticity and connection when it comes to both what they buy and how they make spending decisions. Experience-led gifting can mean inspiring opportunities for togetherness and emotional value through elevated hosting at home or a handwritten letter to a friend. Emotional value is also personal, and many customers are looking for individual moments of joy, serenity and comfort in response as an antidote to burnout.

Nutrition for health

As people take a fresh look at their health and wellbeing, everyday food choices are starting to work a bit harder. The protein trend shows no sign of slowing down, with shoppers looking for targeted ways to support energy, muscle health, immunity and focus. Gut health also remains front of mind, with fermented foods like pickles and kimchi valued for flavour as much as their probiotic benefits, and fibre-rich ingredients gaining attention for long-term health. This more functional way of eating is also reflected by interest in nutrition that feeds into skin, hair and healthy ageing from the inside out.

Get ahead of the trends

Chat to us if you're looking for advice on how to bring your spring and summer book ranges up to date.