Top Advent calendars for your festive range
Sometimes the simplest traditions are the best, and Advent calendars are having their moment. More popular than ever in 2025, we think they’re the perfect way to tap into the cosy, feelgood rituals and nostalgia that consumers are craving right now. We’ve handpicked some Bookspeed favourites sure to deliver the daily festive magic.
Traditional Advent calendars
It's all about romanticising a quieter life and appreciating the little things this season. Paper calendars have made a comeback, with more people seeking analogue comforts and the authenticity of simpler times. Retro is trending, and retailers can lean into this by embracing the traditional and the tactile. We love Flame Tree's Winter Woodland Advent Calendar for its beautiful, display-friendly winter scene, and charming festive stickers behind each door!
Book Advent calendars
The festive season is the perfect time to start new traditions. For parents looking for meaningful (less sugar-fuelled) ways to celebrate, Advent calendar books create moments of calm and closeness in the seasonal chaos. With shoppers prioritising value and sustainability, these calendars offer a more intentional, less throw-away countdown to the big day. The Little People, BIG DREAMS Advent Calendar Book Collection is a reliable bestseller, and its strong visual impact makes for easy, eye-catching merchandising.
Activity Advent calendars
Great for keeping little hands busy, activity Advent calendars connect with customers’ appetites for experience-led products. A daily moment of creativity helps kids slow down and savour the festive build-up (and let’s be honest, ten quiet minutes in December is a win for any parent!). The Usborne Magic Painting Advent Calendar brings pure fun to the table!
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