The surprising reasons why you should sell books
At Bookspeed, we believe everyone should experience the joy of books. So we make it easier for any type or retailer to sell them. Throughout our 40-year history, we’ve helped put book ranges in an eclectic range of businesses, from cafes to castles, garden centres to galleries, florists to farm shops, and more.
Taking on a new product line can sometimes feel risky. Do people still buy books? Will they offer enough profit margin? Doubts are natural, but we see thousands of customers experience retail success with books. And here’s why:
Easy to try without long-term commitment
The minimum order value for books is relatively low when working with a wholesaler, such as Bookspeed. This makes it easy to order small amounts regularly, which can be convenient for trialing a new product line.
Low RRP = faster sales
You can find lots of great books for less than £20 RRP, which makes for a great spontaneous purchase. Books are still perceived as a high-value item and will last longer than some products at a similar price-point, so customers love books as gifts.
Books are VAT free
Not everybody is aware that books are exempt from VAT charges. This keeps the price low for consumers and reduces your tax admin.
They tell stories in displays
Book cover design is an art form. The colours. The illustrations. The typography. All these details can lift your retail displays and help you tie themes and colour schemes together.
Entice people to linger longer
Did you ever get told off as a child for reading the magazines in your local newsagent? Many of the books we select are beautifully produced, just begging to be opened and touched. Keeping your customers’ attention is vital for inspiring sales.
They're a mood-booster
So, this one is less factually backed, but our customers often report a boost to mood any time they open a new box of books from Bookspeed. Selling a product that has the potential to inspire, inform, educate and entertain is almost guaranteed to make you and your customers feel better about the world.
Would you like to try books?
If you would like to add books to your product range, get in touch.
