AMETORA: HOW JAPAN SAVED AMERICAN STYLE (BASIC BOOKS) (HB)

Over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as ametora, or "American traditional." Here, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years.