UNREASONABLE HOSPITALITY (HB)

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. Learn why the answer to some of the most pernicious business dilemmas is to give more?not less. We can all transform ordinary transactions into extraordinary experiences. Guidara urges us all to find the magic in what we do?for ourselves, the people we work with, and the people we serve.