Description
Do we see the world as it truly is? In this book, pioneering cognitive scientist Donald Hoffman argues that evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
Details
  • Publisher: Penguin Books Ltd
  • Format: Paperback
  • Publication Date: 20/08/2020
  • ISBN: 9780141983417
  • B-Code: B072570
  • Pages: 272
  • Dimensions: 194x126mm
Size