HEGARTY ON CREATIVITY: THERE ARE NO RULES (HB)

John Hegarty is one of the world's most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He believes that creativity isn't an occupation, it's a preoccupation that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. In this powerful book, he takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as 'Idea', 'Ego', 'Money' and 'Technology', to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.