Tips to maximise your sales this Christmas
Heading into Christmas, it can be hard to remain organised and focused when it’s so busy. Here are some tips from our team to help you stay on top of your stock and maximise those sales.
1. Order in plenty of time
At Bookspeed we can usually get your orders out the door the next day and we’ll be shipping out orders right up until 23 December. But at this time of year, the sooner you can get stock, the sooner you can sell it. If weekends are your peak times, we recommend ordering at the start of the week to make sure you have everything you need for your customers. Don’t forget to tell us about any Christmas events you have coming up.
2. Monitor your stock levels daily
Keep a daily check on your stock levels. Identify fast moving items quickly, and tell us what is flying off the shelf. Remember that at Bookspeed if stock isn’t in our warehouse, it will take us between five and 10 days to source it for you, so order promptly.
3. Choose products with a strong sales history
At this time of year, nobody wants to take a risk with a product that doesn’t sell. It’s easy to identify bestsellers on the Bookspeed website. You can choose from our Bestseller collections, which are regularly refreshed based on the latest data. You can also find the most popular titles on any theme, using the “sort by bestseller” feature.
4. Think beyond Christmas
It’s hard to see past the big day, but people will still want to buy from you in January if you have the right items. Many gifting books will remain relevant and popular in the new year, so don’t fret too much about having stock you can’t sell. Instead start switching to items with longevity. For example, books selected for our Outdoor Luxe collection will still appeal after December.
5. Look after yourself
And finally, don’t forget self-care! Take breaks, stay hydrated, don’t skimp on nutrition. I’m sure we don’t need to preach! It’s all easier said than done, of course, but your friendly Bookspeed account manager is always available at the other end of an email for some seasonal solidarity.
