Range refresh tips for summer holiday season
While the weather may not have got the memo, summer is just around the corner. A new season is prime opportunity to increase average transaction value with some simple range tweaks. Books offer an effective way to instantly refresh your offering to appeal to changing customer needs.
We’ve gathered some suggestions to help you maximise summer sales opportunities.
1. Turn your local area into a retail hero
Get ready for an influx of tourists and day-trippers and celebrate your local area in-store. Regional guides and travel books are an obvious starting point but you can go further:
- Highlight fiction by local authors
- Stock cookbooks celebrating regional food and drink
- Pair books with local produce and crafts for easy gifting bundles
Top tip: Position these near entrances or windows to immediately signal local relevance
Browse related books
2. Add colour and seasonality to displays
Summer is a visual season, and we all know colour, texture and escapism help draw customers. Books are a great tool for introducing themes and visual details. For example:
- Mediterranean-inspired covers will create an on-trend holiday feel
- Soft, coastal tones offer a relaxed beach-house aesthetic
Top tip: Display books face-out to maximise visual impact and encourage browsing
Browse related books
3. Be the answer to school holiday boredom
Many families are seeking out screen-free options for entertaining children during school holidays or on long car journeys. Now’s the time to replenish your ranges with:
- Activity books and puzzles
- Outdoor-themed titles
- Games and creative kits
Top tip: look for items that retail under £10 or £20 and merchandise near till points to increase add-on sales
Browse related products
4. Tap into seasonal gifting moments
Gifting is a year-round affair and summer brings its own opportunities. Curate gifting selections to focus on:
- End-of-term thank-you gifts
- Graduation and exam results
- New-term preparation
- Wedding season
Top tip: Create ready-made gift bundles to inspire customers.
Browse related products
5. Add newness to your core range
A change of season is the perfect time to test new categories. Be guided by your customers’ habits in summer and consider:
- Contemporary fiction for “beach reads”.
- International cookbooks for customers inspired by their recent travels
- Diversifying your range with LGBTQ+ interest to connect with Pride month in June.
Top tip: Start small, test what sells and build on proven lines
