Inside the trend – cosycore
The dark nights are here. And so is the wintery weather. Human hibernation is not only the inevitable response, but it has also sparked a style movement that the internet is loving.
Yes, chilling on the sofa under a blanket has now been labelled cosycore or comfortcore, and quite frankly, we’re here for it. We delve in to find out more about this trend and how it could influence autumn and winter product ranges.
What’s it all about?
Remember when everyone was talking about cottagecore, the trend celebrating simple rural lifestyles? Think of cosycore as its autumn/winter update, crossed with a bit of Scandi hygge. It’s a vibe that is all about rich autumnal colours and natural, rustic textures in the home and in fashion. Comfortcore is another variation of this trend, placing emphasis on tactility and nostalgia in interiors.
Why now?
Have you seen the weather outside? Some might say the autum/winter season is always a good time for cosiness, but for many people the pandemic changed our relationship with staying in. We learnt how to turn our homes into a space for comfort and retreat. Popular books, such as Katherine May’s Wintering, have helped shift attitudes towards embracing winter, and cosycore is very much about finding simple pleasures during a harsh season.
How do I incorporate it into my ranges?
We’ve seen many retailers already adopting the earthy tones of cosycore in their ranges. Our mushrooms collection offers some obvious visual cues and complementary colours to help set the right tone. Candles, blankets, mugs and cushions are just a few simple products that will appeal to customers seeking to create a cosy ambience at home. Books on self-care, homely interiors and cookbooks with a focus on comfort food will all complement these products nicely and help bring this trend to life.
Book suggestions
Goblin Mode
Goblin mode, defined as being “unapologetically self-indulgent,” was 2022’s word of the year. This compact book could be the definitive self-care bible for cosy living.
Comfort
Not only does this book look the part, it offers loads of warming recipes for winter comfort eating.
Wintering
Katherine May’s bestselling memoir takes a deep look at the restorative potential found in winter.
The Art of Coorie
Coorie is a Scots term for snuggle has been widely regarded as a Scottish version of the Scandi hygge lifestyle. This popular book will inspire anyone to embrace the art of coorie wherever they’re from.
Scandinavian-style Christmas Knits
No cosycore lifestyle would be complete without some knitted items. This book provides plenty of inspiration to help anyone add some warmth to their home through crafting.
More inspiration
