DONT BE A NORDIC

Being Scandinavian isn’t all it’s cracked up to be. Ignore the newspaper articles exalting the latest subtitled crime drama. Turn your back on the online features promoting a hygge lifestyle - the fire-brigade-taunting combination of strong schnapps, cosy blankets and candlelight. Give up your hopes of securing a table at whatever restaurant serves reindeer moss ice cream. Instead, put down that Ace of Bass album and pick up this guide to discovering why adopting the Scandi lifestyle won't make you a better person.